GRAIN 4 GRAIN pACKAGING
During my senior year at Trinity University, I researched food branding and food packaging design, focusing on the importance of maximalist design principles in this product category.
Minimalism has been very popular in the 21st century, finding its way back into art, graphic design, and even becoming a popular lifestyle. While it is a suitable aesthetic for branding certain product categories such as smartphones and skincare, it is not the solution for every design problem. This research explores the use of a maximalist design aesthetic in food packaging and branding. Food, a substance full of life, flavor, and energy reflects many principles of maximalism. This project concludes by examining successes of maximalism in food branding and applies the research to a package redesign of a local food startup in San Antonio, Texas.
While the company's original package designs leaned more on the side of minimalism, there was far too many words strewn across the packaging to effectively communicate the essence of brand to the consumer. My goal was to translate the copy into a full, informative, visual aesthetic that is able to take advantage of those critical few seconds a brand has to make a connection with a consumer in the grocery store.
My designs incorporate findings from my research about packaging design. Focuses include front of package nutrition labels, the importance of food photography, serif font, and color.
I illustrated the backgrounds of each package, using barley as my inspiration.